A published book for your business

At last … your firm can have its own book published, with no writing effort on your part whatsoever!

Your professionally written book will have your firm’s name on the front cover and your contact details on the back cover. Created specifically for your clients and contacts, your book will help you to:

  • Raise your profile;
  • Enhance your reputation;
  • Open more doors;
  • Impress bankers and other referral sources;
  • Get more referrals and sales leads;
  • Win more clients;
  • Deliver more value to existing clients;
  • Justify higher fees;
  • Get more clients buying more of your services.

You can use your book in three main ways:

  1. Sell it at a substantial profit per copy;
  2. Give it away as a gift to clients, prospects and contacts (for example, as the perfect alternative to the all too predictable corporate calendar or diary at Christmas);
  3. Distribute it digitally via your website and as an email attachment.

Better still, benefitting from your book couldn’t be easier since:

  • You won’t have to spend a single minute writing it;
  • You won’t have to spend a single penny publishing it, and
  • You won’t have to spend a single minute working out what to do with it, since it will come with a complete for your eyes only ‘how to’ guide, giving you everything you need to turn it to your commercial advantage.

Stress proof front cover sampleFull details of your book
Stress proof your business and your life by Steve Pipe, FCA, and Elizabeth Wilson (cover price £16.99)

Your book has been written for you by two highly experienced authors, Steve Pipe, FCA, and Elisabeth Wilson. Steve Pipe is one of the world’s leading strategists for accountants. A former UK Entrepreneur of the year, his writing credits include the eight-part BBC TV series Easy money and the book 101 way to make more profits. In 2009 the accountingweb online community of accountants voted him the best contributor and best blogger. Elisabeth Wilson is the author of Stress Proof Your Life, Boundless Energy and Relax, all of which have a 4 or 5 star rating on Amazon.

Content
Running a business can be incredibly stressful. In fact, many people regard stress as one of the biggest problems facing business owners. This book has been written to make you the heroes by caring enough to produce a book specifically for your clients on this jugular issue. The content isn’t touchy-feely, woolly, fluffy stuff. Instead it is intensely practical and down to earth. Exactly the sort of advice that a really good professional would give to clients and friends.

This is the first book ever of its type written specifically for clients. So it will position you as a leading-edge firm which really does care, and is genuinely proactive in going the extra mile.

Publisher
Your book will be published for you by Infinite Ideas, a consumer and business publisher with nearly 300 titles in print, all of which are listed on Amazon, and many of which have 5 star reader ratings.

Your branding
The front cover will position you as the heroes by saying that the book has been ‘Written for the clients of [Your firm’s name] by Steve Pipe and Elisabeth Wilson’. The back cover will contain your logo, your contact details and a short personalised message from your firm.

More on content
The book has four sections:

  1. Introduction: this tells clients why you have produced the book for them.
  2. Stress proofing the business stuff: written by Steve Pipe, this section covers the practical steps clients can take to prevent their businesses being a source of stress. For example, improving their profits and cashflow, reducing their exposure and risks, improving the saleability and value of their business, cutting their tax bills and changing their work–life balance.
  3. Stress proofing the money stuff: also written by Steve Pipe, this section explains the practical steps clients can take to prevent personal financial issues becoming a source of stress e.g. creating a personal balance sheet, setting up a power of attorney, retirement planning, and preventing their estate (and their parents’ estates) from being swallowed up by care home fees and IHT in due course.
  4. Stress proofing the personal stuff: written by Elisabeth Wilson, this is based on those parts of her 4 and 5 star books that are most relevant to business owners.

Get 100 copies of your book for just £750
For a contribution of just £750 your firm will receive:

  • 100 copies of the paperback version of your book – worth £1699 – with your details on the cover as described above.
  • The option to buy additional paperback copies of your book at £6 each.
  • A PDF version of your book – which you can distribute digitally to as many clients and contacts as you want with no extra charge.
  • A full set of guidance notes written by Steve Pipe FCA giving you everything you need to use your book to enhance your reputation, fee base and profits.

As you can imagine, it will cost us far more than £750 to produce a book of this quality. But we are able to limit your contribution to only £750 because we are inviting a small number of other carefully selected accounting firms to have their own version of the book too.

To ensure that the project gives you a real competitive advantage we are restricting the number of participating firms to 300. So with approximately 20,000 variously qualified practices in the UK, when you participate you will be one of an elite group of no more than 1.5% of the profession.

And at least 98.5% of your competitors will be left wondering what hit them as you start to use it to win over their best clients!

The really good news is that many of the actions recommended in sections 2 and 3 of the book will naturally also create additional work and fees for you as their accountant.

Why you need to act quickly
The book is ready to be printed now. In order to make sure your firm is one of the elite able to benefit from this offer you need to respond as soon as possible.

Remember, no more than 300 firms will be allowed to participate, and initial interest has already been strong. So to avoid missing out you are advised to place your order by 4 July 2014.

Next steps
To avoid missing out please contact:

Catherine Holdsworth
Infinite Ideas Ltd
36 St Giles
Oxford
OX1 3LD
email: catherine@infideas.com

or call us on 01865 514888 to confirm your order.