A book is a gift that just keeps on giving

19 November 2014 by in Book publishing, Entertainment, Lifestyle

Of course, as publishers, we would tell you that. So it is our job, as publishers and promoters of books to prove to you that we are right. Obviously.

Firstly, a book is just about the easiest gift to wrap. Yes, it’s great getting a bike or a bottle of wine for Christmas, but good luck wrapping it. Too much paper and sellotape and the need for four hands means a happy Christmas is suddenly in doubt. You may end up consuming the wine out of frustration.

Ryan Gosling and book friendA book enjoyed can be passed on to your friends and family with excited expression of joy about all the wisdom/happiness/laughter that you have gained from reading it. A book not enjoyed can be passed on to your enemies in order to trick them into having a really terrible time. Of course, you can give your ereader to your loved ones but you might not get it back as they may think you are challenging them to read all the books you’ve downloaded.

A book is a really handy tool around the house. Its screen does not crack when used to prop up a table as an iPad’s might and it provides an excellent coaster for the contents of that badly-wrapped bottle of wine I gave you.

Books also make your house really colourful and inviting. Nobody wants to visit a sterile home; books add vibrancy, they make you look interesting, they start conversations with your guests. Anthony Powell even called one of his books Books Do Furnish A Room.

Game-lovers can buy multiple books and stack them, play Jenga, make houses or build forts. The possibilities are endless once you visualize your books as bricks rather than reading material. That is, of course, if you are lacking in building materials.

book blog pictureIf you’re in the mood for love this winter, a book can make you look very clever and sexy, particularly on public transport. No texting for you, oh no, engaging the mind is the purpose of your journey. There are those, of course, who choose to take their ereaders on buses and the tube but most people just assume that they’re reading 50 Shades of Grey or worse, the Daily Mail and shun them to the limits of society.

If someone thinks you look sexy and intelligent while reading, they may strike up a conversation about mutual interests and next thing you know, you’re walking down the aisle. Knowledge is romantic and guaranteed to help you find love.*

Finally, books save lives.

Save a life. Give someone a book this Christmas.**


* This has not been proven by experts
** Infinite Ideas also sell ebooks. We like it when people buy those too.
*** Ryan Gosling would no doubt be difficult to wrap up, but we’re willing to give it a go. In an exception to the rule he most likely would be more gratefully accepted than any book.

FREE EBOOKS to celebrate knowvember

7 November 2014 by in Book publishing, Business and finance

You’ve probably heard about Movember but Infinite Ideas would like to introduce you to know-vember, the month of knowledge. To celebrate this and the fifth anniversary of our Infinite Success series, we have come over all generous and decided to make the entire Infinite Success series free for Kindle for the entire month.

The Infinite Success series is a collection of contemporary interpretations of the world’s best-known, life-changing business and self-help classics, including Sun Tzu’s The Art of War, Machiavelli’s The Prince and Napoleon Hill’s Think and Grow Rich. The original is taken apart to find the most transforming ideas and the timeless nature of the authors’ insights is brought to life with twenty-first century examples, case studies, lifestyle observation and consumer behaviour and new scientific discoveries. Crucially, all the ideas are short and to the point. The series has been translated into more than twenty languages and has enhanced hundreds of thousands of lives around the globe.books

Why not treat yourself now and impress your friends and colleagues with the knowledge gained from our fantastic series. Perhaps you can dazzle them with your ability to apply ancient war strategies to your small business start-up, or impress them with your new-found money-making skills.

How you use this series is up to you. So enjoy. This is for the 50% of the population that can’t grow a moustache, and for the men who would prefer not to. Imbibe knowledge, it’s great!
The Infinite Success series

FREE ebooks, what could be better?

4 November 2014 by in Book publishing

Hallowe’en may only be a few days behind us but we at Infinite Ideas are already thinking about Christmas. We know how stressful it can be. The frustration of wrapping those gifts and wondering what Aunt Mavis will look scornfully at this year can cause sleepless nights.

Fear not. We have three, yes, three free ebooks (we like rhymes) for you this month on Amazon to help you in the run up to the stressful festive period. Some of the ideas may even get your creative juices flowing so, come December 25th, Aunt Mavis is looking scornfully at a hand crocheted wall hanging instead of a luxury bathtime gift set:

Stress free ChristmasStress-free Christmas: This should be a holiday full of magic and family bonding but the pressures of entertaining and making sure that everyone is happy, never mind the effect it can have on your bank balance, can make Christmas daunting rather than delightful. This book offers helpful tips to keep the stress away.

Party ideas: The party season is upon us. Forget the classic cheese and pineapple on a cocktail stick, this book is full of ideas to make your party unforgettable, for all the right reasons!

Creative crafting: there’s currently a huge renaissance when it comes to ‘do it yourself’ but most of us need some help when it comes to inspiration and technique. If you’re looking for some great ideas to make this festive season sparkly, look no further.

We hope you enjoy this early Christmas treat.

Nobel Prize awarded to discovery of ‘memory GPS’

6 October 2014 by in Book publishing, Current events, Lifestyle

Today it was announced that Professor John O’Keefe, May-Britt Moser and Edvard Moser will share the Nobel Prize for physiology or medicine. The trio discovered that we all have an innate ability to know where we are and navigate to places. Modern life is made much easier with Google maps and sat navs for our cars, but hundreds of years ago, people explored the globe with just a rough map and a compass. It would seem that our brains want us to discover. The research has also paved the way for a better understanding of Alzheimer’s disease and why it is that we lose our memory.

On those occasions when we have left our sat nav at home or run out of battery on our phone, we find we have to ask some helpful stranger for directions. But how good are you at remembering the directions you’re given? Darren Bridger’s book, Boost your memory has some excellent tips to ensure you’re able to anchor the instructions in your mind:

There are a couple of occasions when you’re most likely to need to remember directions. The first typically occurs when you are lost. You stop to ask someone how to get somewhere (usually as a last resort), and suddenly a stream of directions issues forth from their mouth at such a rate that you lose track of what they are saying, and simply nod and smile politely. Unless you have writing materials or a map for them to point at, you are still lost – still, that is, if you don’t use any memory techniques!

The first thing to note is the importance of paying attention when the person gives you the directions. Focus as intently as possible on what they are saying and tune everything else out. Then get them to repeat the directions.

Most directions are of the ‘left, right, straight on, left…’ variety. You can use a bit of repetition and rhythm to stamp them into your memory. For example, if the person tells you to go ‘Straight on until the next left turn, then take the next right, then the next right after that, then go straight on and take the third left’, this will become ‘Left, right, right, straight, straight, left’ (where you have a ‘take the third left’ you substitute with ‘straight, straight, left’). If you then repeat this several times, bunching the words together into twos or threes and adding a bit of rhythm, you will find it far easier to remember. You can also add any landmarks which are mentioned. So your repeated phrase in that case might be something like ‘Left, right, right, church, straight, straight, mall, left’.

Map of the WorldResearch has shown that, in general, women are more likely to use directions of the ‘left, right’ and landmark variety, while men are more likely to mention compass bearings and distances. Be aware of which system you are more comfortable with, as this is the one you are most likely to remember. If someone gives you compass directions, and you are unsure of where north is, make sure you ask them to orientate you. Equally, you may like to stand side by side with your helper, rather than opposite, as they are giving directions – the reason being that it’s very easy for them (or you) to get confused when giving ‘right, left’ directions. You may be trying to remember to go in the opposite direction than you should be.

The other occasion when you might need directions is when you are setting out on a journey and can’t take a GPS or map with you. The advantage you have here is that you typically have longer to memorise the route than when you are asking for directions. Firstly, work out your route and simplify it down to the essentials, the turning points of the journey and the approximate distances. You can then use some basic mental imagery to memorise this list of directions. Try to keep your list of essential directions within ten (ideally, within seven). If you are a visual person you can use a number-shape method, which turns each number into a visual image resembling the shape of that number, then pairs that with an image of the thing to be remembered. You might remember a list of directions as follows:

  1. looks like a pen. Drive until you reach the church then turn left (direction); imagine a giant pen on the left side of the church’s cross (mental image).
  2. looks like a swan. Take the third turning on the right (direction); three swans jump onto the cross from the right (mental image).
  3. looks like a pair of handcuffs. Turn left at the school (direction), a schoolchild grabs the pen from the left of the cross, and puts handcuffs on the feet of the swans (mental image).
  4. looks like a sailing boat. Drive past the duck pond (direction), the swans turn into ducks on a pond, with a huge sailing boat stuck in the middle (mental image).
  5. looks like a hook. Turn at the police station (direction), the sailor on the boat throws his fishing line into the water, and when he pulls it up, there’s a policeman attached to the hook (mental image).

If all that seems complicated, comfort yourself with the fact that it’s only new directions that tend to be so hard to memorise. Routes quickly become familiar with use.

The astute PR of the second royal baby

9 September 2014 by in Book publishing, Current events

By now we hope that you’ve come back down to earth from the news that Kate Middleton (or Catherine, Duchess of Cambridge) is with child once again. Hooray, not long after Prince George took his first steps, his mother is providing him with a sibling to play with. How delightful.

Prince GeorgeAt the Infinite Ideas office in Oxford yesterday, we were sorry not to catch a glimpse of the royal car driving past carrying Prince William. Nevertheless, while we wish Kate many congratulations and hope that her morning sickness does not continue too long, we can’t help but think there’s something rather well timed about this announcement.

Of course, we’re not suggesting that Kate was under strict instructions from the queen to get pregnant again before the Scottish referendum but the announcement has come at a very good time for the United Kingdom. At the eleventh hour, with Scotland firmly in the ‘Yes’ camp, the happy news of the new royal baby is likely to have filled those hardened Scottish voters with joy and nostalgia for the 2012 Olympics, the royal wedding, and the Jubilee.

Tim Phillips’ analysis of Niccolo Machiavelli’s The Prince highlights the importance of PR in cultivating an image and preserving a brand.

If you’re cynical, you might say that public relations is 100% dedicated to creating the image that you’re more virtuous than you really are. This is a lie, as I’m sure all of you who work in public relations would agree. The figure is no more than 90%; the other 10% is spent at lunch.

As a guide to how public relations can change your life, there can be no better publication than Flat Earth News, by veteran reporter Nick Davies. His disgust at the way that PR companies create ‘AstroTurf’ groups (these are ones with fake grass roots), will have 98% of his readers throwing his book across the room in outrage. AstroTurf groups have neutral-sounding names like ‘Americans for Constitutional Freedom’ (promoting pornography, in actual fact), ‘Americans Against Unfair Gas Taxes’ (promoting the oil business), or the ‘Tobacco Institute’ (which is for the right to smoke – promoted by the tobacco industry). They also have the financial backing of the companies who stand to gain from their activism.

The other 2% of readers who didn’t throw his book to one side in disgust, but who immediately thought, ‘that’s interesting, I could use that’ have the sort of leadership potential that Machiavelli could work with. He would have agreed with the rather straightforward title of a conference that Davies quotes in his book. It was for the PR business, and was called ‘Shaping Public Opinion – If You Don’t Do It, Someone Else Will’.

Not only that, but they’ll make money by doing it.

Public relations is a truly Machiavellian force in the real sense of the word. It is dedicated to achieving and preserving power for the people it serves, independently of the values of ‘wrongness’ or ‘rightness’ that are attached to their clients. It’s a bit rich to disagree with public relations because it earns a large amount of money to promote things you find unacceptable. The thing is, the people you might agree with are doing this PR stuff too. They have to. There isn’t a powerful person out there who isn’t shaping his or her public perception using highly paid professionals. The same is true of organisations, from commercial companies to not-for-profit bodies and charities. Environmental campaigners do it to save the planet, singers do it to get a recording contract, car manufacturers do it to sell cars. Your competition does it. You need PR.

The best public relations isn’t fiction, remember. It’s selective reporting of the truth, designed to highlight your virtues and distract attention from your weaknesses. If you’re not interested in getting a piece of that, you’re not really interested in power.

The Infinite Success series

Weekly roundup

5 September 2014 by in Book publishing

What has been happening in the office this week?

Thankfully, the Internet was working every day this week so we managed to get lots done. Tsjalle van der Burg’s book, Football business was published on Monday in time for the transfer deadline day and featured prominently in the Daily Star’s sports pages today. Catherine Cooper’s Jack Brenin collection was published in Bulgarian and looks very beautiful indeed (well done Fiut). Copies of 100+ Management Models finally arrived in the office and look very impressive.

You can also get your hands on a FREE ebook of both Richard Mayson’s guide to vintage port and Nicholas Faith’s guide to cognac, useful for the established wine connoisseur or those who fancy learning a bit more about wine before the holiday season begins.

In other news, today is Rebecca’s birthday and, as a treat, she was allowed to put two pieces in the Gone with the Wind jigsaw. Richard learnt who Kim Kardashian was, and he’s pretty sure that it has changed his life in no way whatsoever, and Catherine’s mum brought cake down from Cumbria.