The Infinite Ideas blog

We write on a variety of subjects and often post exclusive ideas by our bestselling authors. We publish a diverse list and our blog reflects this so if you don’t find a post that interests you today check back later in the week and you’ll probably find something that takes your fancy. Happy reading.

The Golden Acorn recommended in National Literacy Trust book list

16 July 2013 by in Book publishing

As part of its work towards improving reading skills among young learners in the UK, The National Literacy Trust recently announced its official list for ‘Books that work well in shared and guided reading’, a valuable resource based on a 2013 survey of a network of over 33,000 teachers. High on the list for key …
Read more

How a published book can help promote a consultancy

10 July 2013 by in Book publishing

by Peter Brook, author of Turn your sales force into profit heroes. They say everyone has at least one book in them and until recent years I had a long-held ambition to become a published author. After years in the FMCG industry, I’d gained a huge amount of insight into why some product launches worked, …
Read more

Preparing a manuscript for submission

8 July 2013 by in Book publishing

‘If a publisher declines your manuscript, remember it is merely the decision of one fallible human being, and try another.’ Sir Stanley Unwin, co-founder of publishing house George Allen and Unwin You’ve got to the point where a publisher has agreed to take a look at your manuscript. Congratulations! You have joined the elite group …
Read more

Wellness in the workplace: How to keep happy, healthy and wise

5 July 2013 by in Lifestyle

We note with interest yet another recent article in Marketing Week that is relevant to what we’re up to at Infinite Ideas. Apparently the poor old marketing professional is somewhat under the cosh. 39% of marketing professionals are now working 50+ hours a week. That’s up from 24% two years ago and a national average …
Read more

Randy Penguin: Survival in the age of the literary sausage machine

2 July 2013 by in Book publishing

So, the biggest publisher in the world has formed by the merger of Random House and Penguin, thus creating Penguin Random House (or Randy Penguin as some have dubbed it). The figures are staggering – this new company employs more than 10,000 people and publishes more than 15,000 new titles every year across 250 imprints. …
Read more

Efficiency in business: The relevance of Parkinson’s Law in the twenty-first century

25 June 2013 by in Book publishing

It is a commonplace observation that work expands so as to fill the time available for its completion. Thus, an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, …
Read more