Lara Morgan

Lara Morgan was the founder and CEO of Pacific Direct. Basically a soap saleswoman with a massive belief in people, she revolutionised the hotel amenities market, bringing together some of the most famous brands in the world, such as Bulgari, Aveda, The White Company and Penhaligon’s. She was a founder member of the Young Entrepreneurs Organisation, now EO, and a finalist in the Veuve Clicquot Businesswoman of the Year Award, and has also been a three times finalist in the Ernst and Young Entrepreneur of the Year.

Lara is the author of More balls than most.